M1 The Shop

oth - design studio
  • Design
  • Animation
  • Motion Design
  • Conceptual

Creating a promo for a show by King James himself was a lot of fun. There were a lot of interesting shots where the characters weren't moving too much so the rotor job wasn't too crazy, that was the best part of this promo

Project Goals

01
Ensure that the promo embodies the personality and charisma of King James, resonating with the target audience.
02
Utilize quick editing and bold text animations to capture and hold viewers' attention.
03
Employ a gold-centric color scheme to convey sophistication, aligning with the premium appeal of the show.
04
Incorporate text animations that interact naturally with the video’s characters, enhancing the storytelling without distracting from the visuals.

Project Images

M1 Shop Promo

Creating a promotional video for a show by King James himself was both exciting and creatively fulfilling.

The editing was fast-paced and dynamic, ensuring that each scene resonated with viewers while maintaining an engaging flow. The relatively straightforward roto work allowed for an enhanced focus on making the text animations stand out, amplifying the overall visual impact. This project demonstrates our ability to balance clean design with attention-grabbing effects, delivering a promotional video that commands attention.

Credits

Creative Director
Keegan Moolman

Designers
Zama Zikhali

Animation
Zama Zikhali

Edit
Mbuso Shabalala

Copy Wright
Tumelo Ramokotjo